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Random musings on my Web sites

I spent some time curled up with a Mountain Dew and Google Analytics this morning, looking at the traffic on my Web sites and trying to figure out better ways to try to make money from them. My most popular site, xeromag.com, is mostly a hobby site; the ad revenue I make from it barely pays for bandwidth (and often doesn't even do that). My BDSM site, symtoys.com, is the main place I sell my sex game Onyx and posters of the Map of Human Sexuality.

Google told me all kinds of interesting things about both sites, some of which were rather surprising and unexpected. For example:

- The main Web site, www.xeromag.com, sees about 60,000 unique visitors a month. Most of them (62%) come from Google search results.

- The most popular search terms that land folks on xeromag.com have to do with BDSM; the top search terms are "BDSM," "kinky sex ideas," "bondage ideas," and "BDSM ideas." Polyamory is fairly far down the list. However:

- Folks who use search terms related to polyamory spend a lot longer on the site (5 minutes 44 seconds per page average visit) than folks who use search terms related to BDSM (2 minutes 17 seconds per page average visit).

- The stickiest search term, at over 8 minutes average visit length, is "being a second in a polyamorous relationship."

- The search terms that lead to the most page visits all have to do with Myers-Briggs compatibility, with about 300 visitors a month coming into the site on keyword searches related to MBTI, and a whopping average of 33 page reads(!) per visit. You read it here first, folks: Myers-Briggs personality typing is the gateway drug to BDSM and polyamory.

- The most popular pages on the Xeromag site, in order, are the BDSM scenarios page, the BDSM FAQ, the BDSM glossary, the polyamory FAQ, and the parody of the MBTI personality typing system. The grammar cheat sheet comes in sixth.

- The most popular search term that lands people on the grammar page? "Peaked my interest."

The Symtoys site had more surprises. Chief among them:

- The most popular page on the site? I would never have guessed this: How to make an ice dildo.

- The site is sticky; the average visit length is about 4 minutes, and the average number of pages viewed per visit is 4. However, it also has a high bounce rate; factoring out folks who come in and then immediately leave, the average length of a visit is about nine and a half minutes(!).

- The most common search terms are "sex game," "onyx game," "breast bondage," "how to breast bondage," and "karada breast bondage." About 1/3 of the top 250 search terms include breast bondage in some way. Apparently, there are a lot of folks who are really interested in tying up their partner's breasts out there Maybe I should do some more tutorials on the subject.

- Some weird search terms get folks to the Symtoys site, such as "honey his cock is so big," "DIY PVC," and "creative uses for frogs" (that one has me baffled--if folks are using frogs in the bedroom, I don't want to know about it!).

- StumbleUpon sends symtoys.com three times more traffic than Google does (WTF?).

After considering all this data, I have come to the conclusion that I really don't understand half of what goes on on my Web sites.



( 17 comments — Leave a comment )
Mar. 10th, 2011 01:47 am (UTC)
I'll admit, I haven't gone to xeromag.com, but now my interest in piqued.
Mar. 10th, 2011 01:58 am (UTC)
24.7% of the hits on your BDSM sections are from kinky people like me sending other people over there after they ask "What is BDSM?" and "Give me some good basic ideas for trying out BDSM."
Mar. 10th, 2011 02:05 am (UTC)
Can you add something (in your FAQ or in the grammar cheat-sheet along with the other mispronunciation entries) that "dom" and "domme" are homophones? That the -mme ending, derived from "femme", doesn't change the pronunciation to "dommay" anymore than "femme" is pronounced "femmay"?
Mar. 10th, 2011 08:23 pm (UTC)
Thank you.
Mar. 10th, 2011 02:42 am (UTC)
Yeah, you'd have to be careful with a frozen dildo. "I triple-dog dare you!"
Mar. 10th, 2011 04:27 am (UTC)
Oh yeah—also, along the lines of "champing at the bit," you can add "my old stamping ground" (not "my old stomping ground").
Mar. 10th, 2011 04:39 am (UTC)
Perhaps the person referring to their old stamping ground was prone to temper tantrums?
Mar. 12th, 2011 05:40 am (UTC)
Or is a stamp collector?
Mar. 10th, 2011 04:00 pm (UTC)
You know, while "peaked my interest" might not be the traditional phrase, it's not actually incorrect.
The transitive verb usage of "peak" means to reach a maximum. The verb usage of "pique" means to excite or agitate something. I'd argue that the two are sufficiently close in meaning for either to be useable in this context.
Mar. 10th, 2011 06:23 pm (UTC)
I have often thought the same thing about the 'piqued/peaked' thing.
Mar. 10th, 2011 08:24 pm (UTC)
Google returning search results is how I found xeromag.com and your writings. It's been an interesting ride. Thanks.
Mar. 11th, 2011 02:37 am (UTC)
You know, if you're interested in learning more about what's going on on your websites as far as the Google Analytics and such, one of the sites for the company I work for focuses on search engine optimization, and it has a forum. Free to read, free to register, free to post. SEO Chat. You can Google it. ;-)
Mar. 11th, 2011 05:47 am (UTC)
Aha! That personality type parody looks awfully familiar, I saw that years ago. (Before I saw the pages for the real personality types, LOL) Then I peeked at the homepage and in short order learned what BDSM stands for. I absorbed the info but as typical, forgot its source.(BTW - that was one the best primers to BDSM I read, keep up the good work educating the rest of us about kinky stuff. ~_^)...never thought I'd find you again through an LJ about a trip to Europe!
Mar. 12th, 2011 05:45 am (UTC)
Does google tell you what percent of people get to your sites from links other people have posted?
Mar. 18th, 2011 01:06 am (UTC)
Hey. I found your site via a reddit link (r/bdsmcommunity) and I've been reading around. I really just- enjoy your perspective on the world with regards to relationships. Thank you for sharing your thoughts.
Mar. 23rd, 2011 11:42 am (UTC)
Happy birthday, man!
May you have lots of love and enjoy amazing people in your life!
Mar. 25th, 2011 05:01 am (UTC)
Thanks! :)
( 17 comments — Leave a comment )