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Eating a bowl of Cap'n Crunch cereal for lunch this afternoon (okay, I admit it, I have the dietary habits of a six-year-old), and what do I see on the box but the new Cap'n Crunch advertising slogan:

"Crunch-a-tize me Cap'n!"

I shit you not. My God, what I would have given to be a fly on the wall at the meeting where the marketing geniuses came up with that one.

I particularly like the "TM" on the slogan. Yes, boys and girls, they trademarked this slogan.

Ye Gods.


( 4 comments — Leave a comment )
Jun. 16th, 2003 07:30 am (UTC)
drats, foiled again
"Crunch-a-tize me Cap'n"? I'm so going to steal that bit of genius and use it for my product(s). Wait, they trademarked it? Damn!

I am amused.
Jun. 16th, 2003 01:28 pm (UTC)
:swats him with the box:

Yer not supposed to ANALYZE breakfast cereal boxes unless your kids are reading them!!!!

::takes the box with her and goes to have snackage::
Jun. 18th, 2003 02:36 pm (UTC)
Best be careful...you REALLY don't want to get between me and my Cap'n Crunch! :)
Jun. 18th, 2003 09:18 am (UTC)
I have similar dietary habits. I've accused feorlen of sublimating her desire to correct yours from a distance through me. She of course vehemently denies this and insists she's simply trying to make sure I live through the end of my warranty period.
( 4 comments — Leave a comment )