Eating a bowl of Cap'n Crunch cereal for lunch this afternoon (okay, I admit it, I have the dietary habits of a six-year-old), and what do I see on the box but the new Cap'n Crunch advertising slogan:


"Crunch-a-tize me Cap'n!"

I shit you not. My God, what I would have given to be a fly on the wall at the meeting where the marketing geniuses came up with that one.

I particularly like the "TM" on the slogan. Yes, boys and girls, they trademarked this slogan.

Ye Gods.